推荐序
Foreword
林洪美 博士
“中国好设计”奖中国合作伙伴
厦门文广传媒集团有限公司 总经理
Doctor Lin Hongmei
China Good Design Award Collaboration Partner General Manager of
Xiamen Culture Media Group Co., Ltd
中国好设计的“成功之道”
每年,在中国市场上出现的最新产品都会被送到厦门,接受德国红点设计大奖主办的“中国好设计”奖的评审。12位评审员在现场对数千件产品的设计品质进行审视、检测和评估。这赋予了我们得天独厚的优势,使我们在几天的时间里,便能将不同行业最新、最佳的动态尽收眼底。这也意味着我们能在第一时间洞悉当下的趋势,并预见未来的行业将何去何从。
今年是“中国好设计”奖举办的第三年。我们发现,这三年“中国好设计”的众多获奖作品,在用户体验、制造工艺、产品造型、人机交互上都有了很大的提升。我们也看到,随着“中国好设计”奖的举办,越来越多的中国设计师、中国企业认识到这个奖项是一个非常有价值的资源——不仅仅是获得荣誉,更重要的是能够帮助产品找到国际化的发展方向。
得益于我们德国伙伴的全力支持,我们为获奖者争取了越来越多的品牌推广的机会。2017年,我们先后在北京、上海、广州、台北等9个城市举办了“中国好设计”奖的说明会,让超过40位“中国好设计”奖获奖设计师走向前台,被业界和媒体所关注;同时,我们在深圳、沈阳、厦门、武汉、成都、昆明这六个城市,举办了“中国好设计”奖获奖作品展览,为获奖企业和设计师们赢得了可观的市场资源。2018年,我们还将在德国埃森红点设计博物馆举办“中国好设计”奖三年获奖作品展,让这些优秀的获奖作品进入到欧洲市场的观察视野中。
每一届被收录年鉴的“中国好设计”奖年度优秀作品,都将成为这个时代中世界设计发展的重要组成部分。我们将持续地用国际化的眼光在中国市场上发掘好设计,并将其推广到全世界,让追求极致设计的人们不断体会到事业的成功。
林洪美
China Good Design “The Path to Success”
Every year, the latest products on the market are sent to Xiamen to be evaluated for the China Good Design Award sponsored by the German Red Dot. 12 judges examine, test and evaluate over thousands of products on the spot. This is a great advantage for us. In a very short period, we are able to grasp the latest trends from different industries. This means that we are also allowed a peek into the latest trends and the future of the related industries.
This year is the third year of the China Good Design Award. We realise that many of the award winners from the past three years have demonstrated tremendous progress in their user experience, manufacturing technology, product design and user interface. We have also noticed that the award has brought the attention of more Chinese designers and enterprises to its importance—the award is not only about honour, but more importantly, about finding the right path for products in terms of their internationalisation.
With the help of our German partners, we have earned more and more opportunities for brand promotion. In 2017, we held several information meetings about the award in Beijing, Shanghai, Guangzhou and Taipei, introducing more than 40 awarded designers to our audience. At the same time, we also held exhibition for the award winning products in Shenzhen, Xiamen, Chengdu, Wuhan, Shenyang and Kunming, gaining significant publicity for the designers and enterprises. In 2018, we plan to hold an exhibition for award-winning products from the past three years in the Red Dot Design Museum in Germany, leading these outstanding products into the European market.
Every year, the award-winning products in the yearbook will become an important component of our time and of the international design industry. We will continue to discover new good designs on the Chinese market with an international eye, promoting them to the world and bringing success to people who strive for excellent designs.
Lin Hongmei
彼得·扎克 博士、教授
中国好设计发起人
红点设计奖主席与创办人
Professor Doctor Peter Zec
Initiator of China Good Design
Founder and CEO of Red Dot Design Award
亲爱的读者们:
在接下来的内容中,我们将为您介绍2017年“中国好设计”奖的优秀获奖产品。在这本年鉴中,您将看到第三届“中国好设计”奖中来自各行各业的获奖产品。
2015年,中国好设计竞赛第一次举办。我们的初衷是:通过选择中国市场上最好的设计产品并为之颁发“中国好设计”奖项,促进好设计在中国的进一步发展。这些获奖产品反映了行业和客户的共同需求。该奖项在厦门国际设计周期间发放。借此机会,我们也得以见证中国市场对设计的兴趣与日俱增,不论是公司、设计师还是公众都越来越关注设计。“中国好设计”奖从设立之初直到现在,也一直受到专业人士和设计爱好者的一致关注。
在这种大背景下,2017年的中国好设计竞赛总共收到了来自11个国家和地区的3341件参展产品。与两年前的第一次竞赛相比,我们的参展作品数量增加了300%,而荣获最高奖项的作品的数量与两年前则基本持平。今年,有14位金奖获得者(2015年16位)的作品在众多强大的竞争作品中脱颖而出。我们的评审团在接下来的介绍中为获奖作品撰写了简短的获奖词。这些获奖词能够帮助您了解评审团在评定产品时的角度,以及每个设计的独特优异之处。
这本年鉴同时也包括了获得“中国好设计”奖的其他产品,并对我们评审团的12位评委做了介绍。毕竟,年鉴对所有热爱设计的朋友们都有很好的参考价值。
愿您有所收获!
彼得·扎克
Dear Readers,
On the following pages, we will introduce you to the products that won over the expert jury of the China Good Design Award in 2017 with their excellent design quality. In this yearbook, you will find winning products from all fields of life which have been awarded the China Good Design Award in its third edition.
When starting the competition in 2015, it was our goal to promote the value of good design in China by choosing the best designed products on the Chinese market and setting them apart by the label “China Good Design” - in the perception of the industries as well as consumers. The award was embedded in the Xiamen International Design Week during which we can see each year just how much interest there is in design in China. Not only among companies and designers but also among the general public and the media. By this, from the very beginning the award got a lot of attention from professionals and those interested in design alike.
The result of all this is that in 2017, the China Good Design Award received 3,341 applications from 11 countries and regions. Compared to the first edition only two years ago, this is an incredible increase of more than 300 percent. At the same time, the number of those winners receiving the highest distinction in the competition has roughly remained the same. This year, 14 gold winners were announced (16 in 2015) who distinguish themselves from the competition with their formidable products. These products are presented with a short statement by the jury on the following pages. The statements will provide you with an insight on why the jury members regarded the respective products as exceptionally successful in terms of design.
This book also shows all the other products which received a distinction in the China Good Design Award and introduces the twelve members of our expert jury - after all, this yearbook will be a great source of inspiration for those who love design.
I wish you an inspiring read.
Peter Zec