电子商务英语创新型教程

封面

版权页

内 容 提 要

前言

Chapter 1 Introduction to Electronic Commerce

Part 1 Lead-in

Part 2 Intensive Reading

Part 3 Situational Dialogue

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 2 E-marketing

Part 1 Lead-in

Part 2 Intensive Reading

Part 3 Situational Dialogue

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 3 Electronic Payment

Part 1 Lead-in

Part 2 Intensive Reading

Part 3 Situational Dialogue

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 4 Logistics Management

Part 1 Lead-in

Part 2 Intensive Reading

Part 3 Situational Dialogue

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 5 Customer Relationship Management

Part 1 Lead-in

Part 2 Intensive Reading

Part 3 Situational Dialogue

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 6 Cyber-attack and Internet Fraud

Part 1 Lead-in

Part 2 Intensive Reading

Part 3 Situational Dialogue

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 7 Cross-border E-commerce

Part 1 Lead-in

Part 2 Intensive Reading

Part 3 Situational Dialogue

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

Chapter 8 New Trends in E-commerce

Part 1 Lead-in

Part 2 Intensive Reading

Part 3 Situational Dialogue

Part 4 Extensive Reading

Part 5 Self-assessment Exercises: Thinking and Practice

附录1 阅读篇章译文

附录2 课后练习参考答案